MailerLite vs ActiveCampaign 2024: Unveiling the Best Tool for You

MailerLite vs ActiveCampaign

In today’s digital age, email marketing is a vital component of any successful business. With numerous email marketing platforms available, it can be challenging to make a selection that meets your specific needs. In this article, we will provide a comprehensive comparison of two popular email marketing platforms, MailerLite vs ActiveCampaign. By examining their features, functionality, pricing, and suitability for different types of email marketing campaigns, we’ll help you determine which platform is the best fit for your business.

Key Takeaways

  • MailerLite and ActiveCampaign are established email marketing platforms offering a wide range of features and automation tools.
  • Comparing their features, pricing, ease of use, and customer support can help you make an informed decision about which platform is the best fit for your email marketing campaigns.
  • Remember that there is no one-size-fits-all solution, so choose the platform that aligns with your unique requirements and goals.
  • After a thorough comparison of MailerLite and ActiveCampaign, we’ll provide a final verdict on the best email marketing platform for different types of users and scenarios.
  • Whether you are a small business or an enterprise, MailerLite and ActiveCampaign can help you manage your email marketing campaigns effectively.

Introducing MailerLite and ActiveCampaign

If you’re on the hunt for an email marketing platform, chances are you’ve come across MailerLite and ActiveCampaign. Both are popular email marketing platforms used by businesses of all sizes. But, what sets them apart from each other? Let’s dive into the details and compare their features and functionality to help you make an informed decision for your email marketing campaigns.


MailerLite offers a range of email automation tools, including autoresponders, pop-up forms, and landing pages, making it an ideal choice for small businesses looking for an all-in-one solution. Its user-friendly interface and drag-and-drop editor make it easy for users to design and customize their email campaigns without the need for coding skills.

MailerLite also offers advanced features such as personalized recommendations based on subscriber behaviour and targeted automation workflows to nurture leads and improve conversions. With its focus on simplicity and affordability, MailerLite is an excellent choice for small businesses on a tight budget.


ActiveCampaign is an all-in-one email marketing software that offers a wide range of features and integrations to businesses of all sizes. It’s known for its advanced automation capabilities, including conditional workflows, split testing, and attribution reporting.

In addition to its automation tools, ActiveCampaign offers powerful CRM and sales automation features, making it an ideal choice for e-commerce businesses. Its drag-and-drop email designer and customizable templates allow for easy email creation, while its extensive integration options make it easy to connect with other tools and platforms.

Best suited for small businesses and beginners.Best suited for mid-size to large businesses and e-commerce stores.
Offers a simple and user-friendly interface.Offers advanced automation features and powerful CRM capabilities.
Cost-effective pricing plans with a free plan for up to 1,000 subscribers.Higher pricing plans, but more extensive features and integrations.

Both MailerLite and ActiveCampaign offer a range of features for email marketing campaigns. However, depending on your business size, email marketing goals, and budget, one may be a better fit than the other. In the next section, we’ll delve deeper into the features and functionality offered by each platform to help you make an informed decision.

Features and Functionality

When it comes to email automation tools, MailerLite and ActiveCampaign offer a variety of features to help you streamline your campaigns and target your audience effectively.

MailerLite’s automation workflows are easy to use and allow you to set up triggers and conditions for your emails quickly. With their drag-and-drop editor, you can create emails that are visually appealing and engaging, and they offer several pre-designed templates to get you started. MailerLite’s segmentation options are also quite flexible, allowing you to target your audience based on the conditions you set.

MailerLite vs ActiveCampaign: mailerlite templates

ActiveCampaign, on the other hand, offers more advanced automation features, including a visual automation builder that gives you a bird’s eye view of your workflows. With ActiveCampaign, you can create complex automation sequences that incorporate a variety of triggers and conditions. Their segmentation options are similarly powerful, allowing you to create highly targeted campaigns.

MailerLite vs ActiveCampaign: activecampaign workflow
Automation workflowsEasy to use with drag-and-drop editorAdvanced automation features with visual builder
Segmentation optionsFlexible and easy to usePowerful segmentation capabilities for targeted campaigns
A/B testingAllows you to test subject lines and contentAdvanced split testing options for more granular insights

Overall, both platforms offer robust email automation tools, but if you’re looking for more advanced options, ActiveCampaign might be the better option. If you’re new to email marketing or need a simpler solution, MailerLite would be a great choice.

Ease of Use and User Interface

The user interface and ease of use play a vital role in selecting an email marketing platform that suits your needs. Both MailerLite and ActiveCampaign offer easy-to-use interfaces that enable users to navigate through the software without any hassle.

MailerLite provides an intuitive dashboard with a simple drag-and-drop editor that makes email designing easy and hassle-free. The platform’s user interface is sleek, modern, and responsive, with customization options that allow users to personalize their experience.

On the other hand, ActiveCampaign’s user interface is more complex, with a steeper learning curve. However, once users understand the platform’s architecture, it can offer more advanced features and functionalities. The platform’s interface is customizable, but it may take some time for users to get the hang of it.

In terms of ease of use, MailerLite is more user-friendly and provides a more streamlined experience, making it the better option for beginners. However, if you’re looking for more advanced features, ActiveCampaign is worth considering.

Pricing Plans and Value for Money

Both MailerLite and ActiveCampaign offer competitive pricing, with MailerLite being more affordable for smaller subscriber lists and ActiveCampaign offering more advanced features on higher-tier plans. Additionally, both platforms offer significant value for money, with flexible pricing plans that allow you to choose the features you need and scale up as your business grows.

Overall, when it comes to pricing and value for money, MailerLite and ActiveCampaign are both solid choices for email marketing campaigns. The best fit will depend on your budget, the size of your subscriber list, and the features you need to execute your campaigns successfully.

MailerLite Pricing

MailerLite offers a free plan for up to 1,000 subscribers, which includes basic features such as email campaigns and automation. For larger subscriber lists and more advanced features like A/B testing and integrations, paid plans start at $10/month. The Premium plan, which includes advanced automation workflows and priority support, costs $50/month for up to 10,000 subscribers.

MailerLite vs ActiveCampaign: mailerlite pricing

ActiveCampaign Pricing

ActiveCampaign’s pricing plans start at $9/month for up to 500 subscribers, which includes basic features such as email marketing and marketing automation. More advanced features like SMS marketing and integrations are available on higher-tier plans, which can range from $49/month to $499/month for up to 100,000 subscribers.

MailerLite vs ActiveCampaign: ActiveCampaign pricing

Email Campaign Management

Effective management of email campaigns requires the right tools and features to streamline the process. MailerLite and ActiveCampaign both offer a range of tools to handle different aspects of campaign management.

Template Design: Both platforms offer drag-and-drop editors to create visually appealing email templates. MailerLite has a selection of pre-designed templates, while ActiveCampaign provides customizable templates that you can save and reuse.

Email Scheduling: With MailerLite, you can schedule emails based on your subscribers’ time zones, while ActiveCampaign provides a feature to send emails at a particular date and time. Both platforms allow recurring campaigns, so you can automate sending promotional content, newsletters, or drip campaigns.

Personalization Features: ActiveCampaign offers more advanced personalization options, such as conditional content, dynamic segmentation, and customized messages based on user behaviour. MailerLite offers basic personalization, including custom fields and tagging options.

Analytics: Both platforms provide in-depth analytics to track the performance of your email campaigns. MailerLite’s analytics dashboard displays key metrics such as open rates, click rates, and subscriber growth. ActiveCampaign provides an Insights tab that offers detailed reporting, including social media engagement, funnel performance, and revenue tracking.

Overall, if you’re looking for advanced personalization features, particularly for targeted drip campaigns, ActiveCampaign might be a better fit. But if you’re looking for intuitive campaign management tools with straightforward analytics, MailerLite could be the right choice.

Integrations and Third-Party Tools

One of the key factors to consider when choosing an email marketing platform is its integration with third-party tools. MailerLite and ActiveCampaign both offer a range of integrations that can enhance the functionality of your email marketing campaigns.

MailerLite integrates with popular tools like WordPress, Shopify, and Zapier, among others. It also has a RESTful API that allows developers to integrate custom applications with their email marketing campaigns.

ActiveCampaign also has an extensive list of integrations with various CRM systems, e-commerce platforms, and marketing automation tools. Plus, it has an open API that allows developers to build custom integrations based on their unique needs.

When it comes to integrations and third-party tools, both platforms offer a similar level of functionality. However, the specific tools you require may determine which platform is the better fit for your needs.

Overall, MailerLite and ActiveCampaign are both excellent choices when it comes to integrations and third-party tools. Their flexibility and compatibility with various external tools make them ideal for businesses of all sizes.

Evaluating Customer Support and Resources

When it comes to choosing email marketing softwarecustomer support can make all the difference. It’s essential to have someone to turn to when you encounter technical issues or have questions about the platform’s functionality. MailerLite and ActiveCampaign both offer robust customer support options to help you get the most out of their software.

MailerLite’s customer service team provides live chat support and email support, with a dedicated support page featuring FAQs, tutorials, and other resources. Their support team is available 24/7 to assist you with any issues or queries.

ActiveCampaign offers multiple customer support options, including live chat, email support, and phone support. They also have an extensive knowledge base, community forums, and online training resources, allowing you to learn from other users and get the most out of the platform.

Both platforms have received positive reviews from users regarding their customer support, with many praising their responsiveness and overall helpfulness.

Ultimately, your decision will come down to which platform’s customer support aligns with your needs and preferences. MailerLite’s 24/7 support may be ideal for businesses with limited resources and tight deadlines, while ActiveCampaign’s variety of support channels and extensive knowledge base may be more suitable for larger businesses with complex needs.

User Reviews and Reputation

When it comes to choosing an email marketing software, reputation matters. That’s why we scoured the web to find out what actual users think about MailerLite and ActiveCampaign.

On review sites like Trustpilot and G2, both platforms received largely positive feedback. MailerLite was praised for its user-friendly interface and affordability, while ActiveCampaign was commended for its powerful automation tools and integrations.

However, some users expressed frustration with MailerLite’s limited customization options and lack of advanced features. On the other hand, ActiveCampaign was criticized for its steep learning curve and high pricing.

Overall, MailerLite and ActiveCampaign have established themselves as reliable email marketing platforms with their unique strengths and weaknesses. If you value affordability and ease of use, MailerLite may be the better option for you. But if advanced automation and integrations are what you’re looking for, ActiveCampaign may be the way to go.

Final Verdict: Which is the Best Email Marketing Platform?

After a thorough comparison between MailerLite and ActiveCampaign, it’s time to decide which platform prevails as the best email marketing solution. Both platforms have their strengths and weaknesses, so the choice depends on your specific needs.

If you’re looking for email marketing software that offers a user-friendly interface and is easy to learn and use, MailerLite is an excellent option. It offers simple yet powerful features such as drag-and-drop editors, customizable templates, and automation workflows. It likewise has affordable pricing plans, making it an ideal choice for small organizations and startups.

On the other hand, if you’re looking for a more robust email marketing solution with advanced automation features such as conditional logic and site messaging, ActiveCampaign is the better choice. It has a steeper learning curve, but its features cater to businesses that want to create more complex marketing automation workflows.

In conclusion, the best email marketing platform for you depends on your business’s specific needs. Both MailerLite and ActiveCampaign provide excellent functionality, so it’s best to assess which platform aligns with your goals and requirements. If you’re a small business that needs an affordable and user-friendly email marketing platform, MailerLite is the way to go. If you’re a larger organization that requires advanced automation features, ActiveCampaign offers the most comprehensive solution.

MailerLite vs ActiveCampaign Conclusion

In conclusion, choosing the right email marketing platform for your business is essential for success. Both MailerLite and ActiveCampaign offer powerful features and tools that cater to different needs and budgets. If you’re looking for a user-friendly email marketing platform with affordable pricing and easy-to-use templates, MailerLite is an excellent choice. It’s an ideal platform for small businesses and marketers with limited technical expertise. On the other hand, ActiveCampaign is more suitable for businesses with advanced automation needs, a larger email list, and a higher budget. Its robust features and excellent customer support make it a top choice for mid-sized to larger enterprises. No matter which platform you choose, always keep your email marketing goals, budget, and target audience in mind. With the right platform, you can boost your email marketing campaigns and reach more customers with ease. So, whether you’re a small business owner, a marketer, or a large enterprise, MailerLite and ActiveCampaign offer powerful email marketing solutions that can help grow your business and reach your goals. Give each one a try and pick the one that best fits your unique requirements and goals. Explore the world of email marketing, choose the right platform, and start creating compelling newsletters that engage your target audience, grow your email list, and boost your revenue.


What is the difference between MailerLite and ActiveCampaign?

MailerLite and ActiveCampaign are both email marketing platforms, but they differ in terms of features, pricing, and suitability for different types of email marketing campaigns.

What features do MailerLite and ActiveCampaign offer?

Both MailerLite and ActiveCampaign offer a range of features including email automation tools, subscriber management, segmentation options, and A/B testing capabilities.

Are MailerLite and ActiveCampaign easy to use?

The user interface and ease of use of MailerLite and ActiveCampaign are important factors to consider. We will evaluate their intuitiveness, customization options, and overall user experience in this comparison.

How do the pricing plans of MailerLite and ActiveCampaign compare?

In this section, we will compare the pricing plans offered by MailerLite and ActiveCampaign, including their different tiers and what features are included. We’ll also assess the value for money of each platform.

How do MailerLite and ActiveCampaign handle email campaign management?

We will evaluate how MailerLite and ActiveCampaign handle email campaign management, including template design, email scheduling, personalization features, and analytics.

What integrations do MailerLite and ActiveCampaign support?

In this section, we will explore the integrations and compatibility of MailerLite and ActiveCampaign with various CRM systems, e-commerce platforms, and other tools.

What customer support options are available for MailerLite and ActiveCampaign?

We will compare the customer support options and resources provided by MailerLite and ActiveCampaign, including their knowledge bases, documentation, live chat, and email support.

What is the reputation of MailerLite and ActiveCampaign?

We will review user feedback and the reputation of MailerLite and ActiveCampaign, examining their overall ratings, customer testimonials, and user reviews from reliable sources.

Which is the best email marketing platform?

After a thorough comparison, we will provide a final verdict on the best email marketing platform for different types of users and scenarios.

What should I consider when choosing between MailerLite and ActiveCampaign?

Factors such as features, pricing, ease of use, and customer support should be considered when choosing between MailerLite and ActiveCampaign. It is important to choose the platform that aligns with your unique requirements and goals.

View More Digital Marketing Tools

Subcribe to Our Newsletter

Subcribe to Our Newsletter

Table of Contents

Related Posts